Jose Rizal: the Portal of Hope from the Past

Considered as the national hero of our country, Dr. Jose Rizal played a significant role in our history. He was known as one of the most prominent writers of his time. Among his famous works were the novels Noli Me Tangere and El Filibusterismo. These notable stories gave way for his nationalistic thoughts which became the wick of the long revolts in the past. He believed on the power of pen in contrast to Bonifacio’s view. His death made us face a reality that undeniably tells us the deplorable image of our nation. But do you think he succeeded in opening the eyes of each Filipino? Of course, he did. His works, legendary writings and exemplary lifestyle formed who he was and became to be. Most people live similarly in that they progress through stages of life that ultimately make them who they are. Rizal inspired all the Filipinos to fight for their own freedom. But sadly, most of what he contributed was just left behind and taken for granted. Everyone searches for different pleasures in life, whether it is money, power, fame, knowledge, peace, understanding of self, or just the thrill of adventure whatever it takes. Somehow, we are already forgetting the roots of our valued land. For instance, the crimes are becoming widespread. Due to our fears, we neglect the importance of seeking for truth and justice. We let others decide for ourselves. We do not have anymore the will to struggle for righteousness. As long as we live, we opt to stay away from scenarios involving critical thinking and vital decision-making. So did Rizal’s existence made sense? Appreciation is where we all need to start. Now that we’re aware of how essential his works are, we must open our eyes and make changes. Let us show our deep love and concern for this hero of democracy. In fighting for what we think is right, we are opening the portals of hope from the past. We eagerly face the future with valor and optimism. And we indeed show this great person of yesterday that we still value what he valiantly fought for us.

Alternative Beverages

Alternative beverages competed on the basis of differentiation from traditional drinks such as carbonated soft drinks or fruit juices. The market started out with low competition, however that is rapidly changing as many new product lines enter and profit margins will inevitably suffer from the price reduction. The rest of the beverage industry is faced with low profit margins because of high competition and little ability to differentiate products. The alternative beverage segment help companies to sustain volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks.Also the alternative beverage industry offered products that catered to different demographics. For example energy drinks were purchased more by teens and young adults while energy shots were bought by adults to get extra boosts of energy during the work day. In addition the vitamin-enhanced drinks and sports drinks went more toward athletes and people who exercised often. Thi s differs from just the usual carbonated soft drinks that people were used to drinking. Now they had products that they could consume for different activities.Demand is expected to grow worldwide as consumer purchasing power is increased and alternative beverages offered profit margins much higher than those of other beverages. One key characteristic in the beverage market was introduction of the energy shots and they were an important growth factor in the industry; the 5 hour energy shot was introduced in 2004 and took the market by storm with its high containments of B6, B12 and caffeine. Competitor’s course introduced energy shots to the market but none have come close to the 5 hour energy shot, with it holding 85% of the market share in 2009.

Experimental Research Essay

I have chosen to describe the study to be performed by the pharmaceutical company that wants to test a new sleep aid. Before they engage in human studies the researchers must determine what they want to prove exactly. Since the goal of the drug is to promote better sleep habits, the hypothesis for this study would be that individuals taking this new aid will fall asleep faster and stay asleep longer than they did before they started taking the drug. Randomization of the subjects involved in the study is important in order for the results of the variable to be accurate when measured, however there are some ethical considerations that must be addressed first. Since the controlled sleep aid is a drug and with any drug there may be certain side effects, individuals under the age of 18 are not permitted to participate in the trial. Those individuals over the age of 18 who are signed up to participate in the sleep study were given an extensive medical background check to make sure they were not allergic to any medications that might be found in the drug. They were also provided with all the information on the drug including possible side effects and dependency. Once all the prerequisites are met the group of 20 participants varying in weight, age, gender, and nationality are randomly divided into two groups of 10. One group will be a controlled group meaning they will be observed sleeping as they normally would and the other group is the treatment group and will be taking the sleep aid in a normally prescribed dose. Both groups, however, will be given a supplement every night at bedtime in order to achieve experimental realism. Neither group is aware that any placebo is involved. The study will last a total of two weeks, during the first week both groups are placed in similar dorms and are observed sleeping every night without the help of any medications. This not only allows time for the subjects to become acclimated to their new surroundings, it also gives researchers a point of reference as to how the subjects slept before starting on the medication. Every morning the time it took them to fall asleep and the length of time that they slept is documented for each individual and at the end of the first week they are given a survey of how well they think they slept and if these sleep habits compare to their normal sleep habits at home. Administration of the medication begins at the beginning of the second week. The treatment group receives the drug and the control group receives placebo. They are observed for another week under the same conditions, in the same dorm and documented the same way. At the end of the second week they are asked to take the same survey and give their opinion of the drug. All data from both groups is collected and the results from each group is compared to see if the drug made a positive and significant difference on the sleep the individuals received while they we on it. The first step in finding out the results of the trial is to measure the sleep of the individuals with no medication and compare the results to the sleep they received during the second week. Then they compared that data to the sleep those individuals on placebo received. The results showed that those individuals on placebo complained that they did not sleep any better or worse on the drug. The treatment group showed longer periods of sleep while on the drug and only complained of a little grogginess in the morning. There was no change however in the time it took either group to fall asleep on or off the drug. The results of the sleep study indicate that while individuals did experience longer periods of sleep, the drug did not aid them in falling sleep faster whatsoever. Therefore only half of the hypothesis proved true based on the outcome of the trial.

Understanding Inclusive Education Essay Example | Topics and Well Written Essays - 3250 words

Understanding Inclusive Education - Essay Example Hence, according to Ferguson, the biggest challenge of the time is to have learning opportunities available to every one and all the time, no matter where the learner resides and what kind of physical fitness he possesses. Thomazet (2009) discusses, in his research, the important of inclusive education. According to him, inclusive education means providing learning opportunities to students with special needs in ordinary institutes. He asserts that inclusive education tends to integrate such differentiating practices that â€Å"allow children and adolescents, whatever their difficulties or disabilities, to find in an ordinary school an educational response, appropriate in its aims and means, in ways that do not differentiate between them and the other pupils of the school† (2009: 563). Such practices make the school inclusive, and benefit the students in a myriad of ways. All special needs are catered to, as the school and the educators take the responsibility of including the student in every activity and learning process. Inclusiveness is the next step to integration, states Thomazet (2009). Forlin et al. (2009) conducted a research regarding demographic differences in changing pre?service teachers’ attitudes, sentiments and concerns about inclusive education. The researchers conducted their study on an international data set of 603 pre?service teachers to determine how their demographics changed their attitudes toward inclusive education, and found that inclusive classrooms have raised the need for teachers of regular schools to get prepared to teach diverse student population. The researchers emphasized the importance of teacher training, because they thought that teachers were the primary initiators of inclusive educators. According to them, it is... This paper approves that dyslexia is a learning disability, and teaching dyslexic children in mainstream schools involves specially designed teaching strategies. It is important to understand the problems of such children in classroom, in order to plan lessons accordingly. Such children with special needs require special support with their learning styles. This essay makes a conclusion that it must be said that children with special needs require the same level of attention, or perhaps even more, as their normal peers. They must be given the same level of educational services, and must be provided necessary modification in their instructional process, so that their learning may be enhanced. Including children with special needs or with learning/physical disabilities in learning and performing in classrooms can be a very challenging task for teachers. It is crucially important to encourage inclusive education, in which the classroom is converted into such a learning environment where students with special needs are encouraged to learn and develop self-confidence, without having to face ridicule. Holistic environment in classroom setting and learning style assessment are the most important inclusive practices that must be ensured in order to provide equal learning opportunities to students belonging to all age and capability categories. In short, this paper pondered upon the concept of inclusive education in great detail, and focused on the fact that inclusive education must be ensured in order to improve the level of education of a country. This paper can prove to be very helpful as a guide toward inclusive education for educators, students, and parents.

Talk about my quality and school life time Personal Statement

Talk about my quality and school life time - Personal Statement Example Throughout my educational background I have worked hard to prove my capability. Mathematics had always been a strong subject of mine. During my middle school in Taiwan, I have been honored with an award of Mathematics excellence in the 7th grade. Later on while completing my high school in America I was presented the Academic Awards Of excellence in Mathematics in the freshman year. My hard work has always proved to be fruitful and the encouragement in the form of these awards had always motivated me to thrive and flourish in the career I had always desired for. Moreover, I have been actively taking part in Mahjong competitions since I was sixteen. Mahjong is game of strategy, skill and calculation that involve a certain level of luck. As I have played many Mahjong games, I have gained experience in tackling complicated problems with ease and fortunately have always managed to rank between the first five positions. Mahjong has sharpened my skill to think logically and since my childhood it had always been my area of expertise. Being a practical person I believe in what I see and observe around me. This trait in my personality has led me to analyze the never-ending use of computers and my increasing awareness of their use in every occupation and profession have led me to opt for a career that involves the extensive application of computers. My fascination with computers have grown to be more profound and passionate since I had the fortunate chance of being exposed to this most modern equipment that science has put into the hands of the manki nd. Mathematics and computer science had always been interlinked as I came to realize that different concepts of mathematics such as vectors, logarithms and algebra are extensively used in computing. With the fine blend of computing and mathematics, I believe I can discover the unfamiliar for the betterment of the mankind. As Gail Devers said â€Å"Keep your dreams alive. Understand to achieve anything

What makes a fine story Essay Example | Topics and Well Written Essays - 500 words

What makes a fine story - Essay Example For example, the tone applied when questioning is different from the tone applied when complimenting. For example," did she say am handsome?" this tone is called rising tonal variation. Consider," tell her she is beautiful" this is falling tonal variation. Tonal variation helps in making the presentation of the story different by eliminating the monotony of only one tone. Characters in a story are crucial. Each story should contain characters with different roles assigned to them. They should be hand in hand with the theme of the story to avoid being outside the topic. A character can either be a human or an animal in the story. The importance of a character in the story is for the audience to relate to them. A character might have similar traits to someone you may know and so you learn the end results of having certain traits. It is because the purpose of having characters is to pass a certain message. For communication to take place there must be a medium enabling the exchange of ideas. In a story, language is a key factor of determining whether the story is interesting or not. The audience targets a story that is simple to understand and recall. They expectations of the reader or audience are to grasp each and every point that is within the story with ease. A good story should be simple for easy understanding. A real story is more captivating because it out of experience. It comprises the happenings in life. The audience pays more attention as some are in the same situation as the teller was and so expect to know how to deal with it. That creates interest in the story to the audience and the teller emphasis on key issues without any exaggerations. The main pain purpose of the audience is to learn and gain experience on dealing with issues faced in daily life. A good story should have conflicting ideas so that the conclusion is appropriate. Conflict in a story also enables the audience to participate in giving their ideas on the issue. This

What do you think is the most significant change in correctional Essay - 2

What do you think is the most significant change in correctional policy in the last 100 year and why important - Essay Example Violators of social norms, rights and freedom are referred to as offenders. The correctional policy is designed to address the resultant conflict that emerges when the justice system is jeopardized by individuals or groups of people. One of the significant changes that have been realized in the correctional policy is the embracement of the fact that offenders have rights. In the early stages of the implementation of the policy, the rights and freedoms of individuals subjected to the policy were often curtailed and therefore not observed. However, over the years, the fact that the offenders have rights too have been upheld, leading to from time to time reforms that account for the welfare of both the offenders and the community prior to the interests of the policy. Secondly, the policy has evaluated and assessed punishment mechanisms in a bid to realize the required corrections. In this regard, diversity and dynamism in modes and mechanisms of punishments have been adopted over the years. While strict and specific procedures of corrections were employed in the earlier years of the practice of the policy, reforms, rehabilitation, reintegration and restraint are common in the policy today (Roberts & Springer 32). On the same note, the policy’s diversity has made it possible for its practice to encompass alternative programs that ease pressure in correctional facilities. Sentencing guidelines prior to the desired goals and objectives of the correctional policy have significantly changed over the last 100 years. Uniformity and proportionality are the two primary aspects that have characterized this change (Cole & Smith 495). Offenses of the same or similar magnitude are critically matched to carry the same sentences, as provided for by the policy. With regard to proportionality, the policy differentiates between offences and

Plagiarism Research Paper Example | Topics and Well Written Essays - 2500 words

Plagiarism - Research Paper Example People may differ as to what constitutes the act of plagiarism but there is a general consensus on the undesirability of it in the academic world. The need to acknowledge the work of the person from whom an idea or a passage of words originated is accepted as a fair one by the academic and non-academic fraternity, most of all, to protect their own interests. Writers like Judy Anderson talk of the exclusivity that writers need as the cause for plagiarism being recognized as a crime. This need for exclusivity is intrinsically linked to the idea of intellectual property and the need that writers feel to protect their creations, which may stem from reasons that may be economic or ethical. This crime is directed against this need for exclusivity that writers feel (Anderson, ix). This is tied in with the idea that the work of art is similar to the offspring of the author and any attempt to appropriate the content created by the author is similar to an attempt to violate the maternal instinct of the author. This authorial-maternal instinct, while it destabilizes notions of masculinity and femininity and the instinct of the mother that is conventionally considered to be characteristic of only women, is something that is common to most writers, big and small. These writers are able to bring out the point from the perspective of both the writer and the reader. While the writer feels as if he or she is being deprived of his right of exclusive ownership, the reader of a modern world is likely to feel that the text that he or she reads is recreated or even created by him, in the context of the erasure of the author in the pro cess of providing a text with meaning. This theory, which was propounded by the French literary critic, Roland Barthes, places the onus of processing the meaning of a text, on the reader of the text and not the writer. This, while

Coporate Governance Social Responsibility report Essay

Coporate Governance Social Responsibility report - Essay Example The employees are obligated to operate within the guidelines set by the HSSE&SP, which defines accountability standards for all operation levels. Compliance to the guidelines is monitored via processes of comprehensive assurance. Another important aspect of Shell UK’s Corporate Social Responsibility activities in relation to their employees regards safety. However, these two aspects are not always the case, especially where governments are not keen enough on enforcing the law. The paper also gives recommendations on how to implement CSR strategies more efficiently for Shell UK. Table of Contents Contents Page 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 2. Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 2.1 Shell UK; A brief introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 2.2 CSR/stakeholder theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 2.3 Shell UK’s stated position on CSR and employees†¦Ã¢â‚¬ ¦..5 2.4 Criticism of Shell UK’s performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3. Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 4. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 5. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 SHELL UK LTD. ... While they are some concerns that various strategies, especially those involving employees and other stakeholders are inspired by PR, employees have embraced the strategies as a way of externality internalization that emanate from the operations of the company. The labor market has increased CSR uptake by companies since the employees want to feel positive regarding their company and employment responsibilities. Thus, companies make commitments to CSR that are in line with the values of their employees. Companies can use this as an appropriate strategy to attract high quality employees. CSR is essential in attracting favorable employees to a company. This paper seeks to discuss the CSR strategies that Shell UK employs with their employees, including human rights and safety. While information on Shell’s CSR programs is scarce, general literature on its CSR strategies and those of the oil industry were useful. Findings Shell UK: A Brief Introduction Shell is a major contributor in the UK, not only in the provision of services and products, but also in investments, tax revenues, and employment that aid in boosting the economy. The company employs approximately 6,400 employees in the UK directly. These employees are essential to Shell UK’s core business of energy provision to millions of clients who rely on the energy for powering and heating. They are also essential in the company’s upstream business, where it has been a leading player for more than 30 years in the North Sea with interests in more than fifty fields, thirty sub-sea installations, thirty platform installations, a marine terminal, and three onshore gas plans (Aguilera et al, 2009: p840). The company is responsible for twelve percent of UK gas and oil supplies. Downstream employees are

Referee report Essay Example | Topics and Well Written Essays - 2500 words

Referee report - Essay Example The study found that M & As provides a positive impact on systemic risks for the transfer function estimation based on aggregate Z-score. Other evidence from the history and empirical findings favoured the efficiency hypothesis as opposed to the hypothesis of the imminent failure. The authors assessed how Banking system over relying on merger guidelines based on Herfndahl-Hirshman Index might curb the possibility of increasing risks associated with M & As. The understanding of risks and stability for banks undergoing merger and acquisition has drawn immense attention hence widely published in the banking empirical literature. The area of study is important for strategies in the banking sectors as well as the investors to devise methods that assess the possibilities of securing risks or attaining stability after merger and acquisition. Most of the empirical and theoretical framework was relevant with the exception of a few materials and concepts used by the author. However, I believe the area studied is very important. Therefore, I wish to illustrate and give my personal views as follows: 1. I am not sure whether the probabilistic model proposed and developed by the author as a mean of analysing the relationship between the systemic stability and the merger of banking system can provide the function it was proposed to offer. 2. The reason relates to the description of the model. The authors assert that the model uses a theoretical framework in establishing the differences between the imminent failure hypothesis and the efficiency hypothesis. One would wonder how they measured the levels of failure in the banks. Using financial distress, and bank failure as the indicator is relative and not objective. 3. Besides the model uses the assumption that when banks have low levels of probability for failure, they are likely to experience reduced systemic crises, and contagious bank runs, which were not substantiated appropriately as would be expected (Carlton and

Criminology and Francis T. Cullen Essay Example for Free

Criminology and Francis T. Cullen Essay In this paper I will be discussing the classical school and the positive school and their relations to these current provisions 462.37., 462.39.-462.41 and 810 of the Canadian Criminal Code. After briefly summarizing these provisions, I will explain which law best represents the principles of the classical or positive school. Section 462.37 relates to classical school because it is a violation of the social contract. It also displays the use of fair procedure, proportional punishment and deterrence. It focuses on the deterrence of crime in comparison to the positive school where their primary goal is to identify features that influence crime and crime prevention. Section 810. accurately represents the positive school because it focuses on how the state can prevent the criminal from doing the crime. Section 462.37 outlines the Forfeiture of Proceeds of Crime where if one person is convicted of using the proceeds of crime to purchase goods or property, the state has the authority to confiscate it.(Criminal Code, 1985). This law favors the principles of the classical school in terms of deterrence, fair procedure and a violation of the social contract. The social contract is an obligation where the sovereign has the duty to protect individuals living under their rule in return for the people to give up their individualistic powers and live accordingly. Using the proceeds of crime to purchase desired goods and property is a violation of the social contract, because the profits were accumulated through illegal criminal activity. Due to this committed offence, a proportional punishment must be applied on the delinquent. The purpose of having punishments is to deter the offender from repeating the same crime; specific deterrence. In order to have a lasting effect on the offender, punishments should be chosen so it inflicts fear on them and is equivalent to the harm done. (Beccaria. 1983). Deterrence is based on a person who seeks pleasure and avoids pain, hedonistic decisions are made using the rational calculator. (Bentham, 1789). However, deterrence isn’t justified through the severity of the  punishment, but through its certainty and proportionality. In section 462.37 of the criminal code the punishment is proportional to the harm done because the state is only disposing the goods and property that he/she purchased using the proceeds of crime. (Criminal Code, 1985). Everything else will remain intact, unless proven otherwise. In any case, the punishments in classical school should be mild enough to exceed the pleasure expected from a crime. Anything beyond proportional punishment is considered as sinister and completely useless. (Beccaria, 1983). â€Å"Crimes are more effectively prevented by the certainty.† (Beccaria, 1983) What Beccaria means is that rather than having only a handful of offenders caught and severely punished, society should catch more offenders and effectively punish them in order to protect society. In violation of this law, the convicted offender must be found guilty through a humane trial. If the offender if found guilty through the fair procedure of the court, then a punishment can be applied on the accused. In the accused’s defense a trial is held to balance the probabilities of this offender using the proceeds of crime. Once the judge has made the decision of guilty, then Her majesty can dispose of the property and goods purchased through the proceeds of crime and otherwise in accordance to the law. Moreover, this section of the criminal code has a more classical scholiast approach because it allows for deterrence of crime through fair procedure and proportional punishment all because of the violation of the social contract. This law doesn’t apply the principles of the positive school because it does not act at the â€Å"root causes† of why the offender did the crime in the first place. This law serves the purpose to deter crime and punishing the offender proportionally, whereas the positive focus more on determining the causes and influential factors crime. (Gabor, 2010). The Sureties to Keep the peace, section 810, exemplifies that if an individual feels unsafe because of another person that might harm them or anyone in close-relations to that person. The state has the right to convict this offender to a recognizance. The offender must keep the peace for a given time or else the state can dispose of their desirable goods; however, if peace has been kept, the offender is freed. (Criminal Code, 1985). This law follows the concepts of the positive school because the goal is to prevent crime in order to protect society from future  dangers using a scientific approach. It also includes some aspects of Lombroso’s theory of the born criminal, using biological determinism.(Lombroso, 1911). The state’s obligation is to protect society’s individual me mbers from harm. Their duty is to recognize harmful behavior and then take actions to prevent it using whatever is necessary. In this provision the government has taken the duty to protect this individual who fears an attack coming by securing the offenders desirable goods and telling them to keep the peace or else they will dispose of the objects. The purpose of recognizance is to prevent future dangers the criminal might create. There is no need to wait for the actual crime to occur, but to take action to prevent it through the security and warning given to the offender to keep the peace. As seen in the law, the offence has not yet been committed; therefore, the victim relies on other factors to prove on reasonable grounds that this offender will harm the individual. Lombroso’s theory of the â€Å"Born Criminal† shows that the criminals are biologically different from non-criminals thus they can be identified using physical features. (Lombroso, 1911). For example, one would feel more comfortable being followed by a clean, well-shaved, harmless looking man rather than an ape-like looking impr ovised, homeless man. People unconsciously judge criminality based on the physical features of others. Biological determinism is the idea that crime is not committed through rational choice, but through other factors that they have little or no self-control over such as biological traits and features. In the provision the state has the authority to send the offender to recognizance under reasonable grounds and a convincing argument by the victim. This argument may include judging a criminal based on Lombroso’s theory of born criminal and biological determinism. Moreover, the government also has the duty to identify the risk and future dangers that this offender might display. Balancing the probabilities that the offender will actually attack the victim is taken into consideration when deciding the extreme of the conditions and the time period the delinquent will go into recognizance. However, if the delinquent does not keep the peace in the given time, their punishment may range from a fine, to the disposal of secured goods. Knowing this, if a criminal has this unstoppable drive and passion for criminality, then something like a $5000 fine, will not stop them from doing so. In most restraining orders what ends  up happening is the victim is attacked or harmed anyways, because today people have an uncontrollable desire to commit crime. Criminals that have a compulsive desires for crimes act indifferently to the consequences because of biological influences or desperate situations.The law excludes the punishment of breaking a recognizance, but one can see that a positivist would use trial, not to determine the innocence or guilt of the offender but to ask the question, will they do this again? They would also want to know where the offender would attack, who and why? From a classical school perspective, only the guiltiness of the offender matters so they can apply proportional punishment. This provision doesn’t exemplify the classical school because it shows that offenders do not have control over their criminal behavior, thus making it irrational. This law is based on the priority to prevent crime and determine its causes rather than to deter cr ime and inflict punishments on the offender using a scientific approach. Moreover, section 462.37 displays concepts of the classical school because it is considered a violation of the social contract; the deal that society gives up their power in return for safety. This provision also shows that this act was done out of rational choice by weighing out the consequences and benefits before committing to an action. Fair procedure is used to defend the rights of the offender; however, the main purpose is identify the guiltiness of the delinquent. Fair procedure in this law is shown when the state balances the probabilities of the proceeds of crime actually being used on his/her acquired property and goods. After the offender has been proved or has pleaded guilty, a proportional punishment is applied on him/her. In this case, the proceeds earned through crime that the offender used to purchase goods and property will be confiscated, everything else will remain. Section 810. represents the positive school because it is an example of how the state would protect society. In this provision the crime has not happened yet, one is only worried and fears and attack. Biological determinism is used to identify who would pose a threat; this is based on physical features. This law also focuses on the risk and future dangers the offender might display. Securing valued items of the delinquent is a method used by the state to prevent a future danger from occurring and lessening the risks. In conclusion the classical school is more about the deterrence  of crime whereas the positive school focuses on the prevention of crime. Works Cited Beccaria, C. (1983). An Essay on Crimes and Punishments. Francis T. Cullen, Robert Agnew Pamela Wilcox (Eds.), Criminological Theory: Past to Present (pp. 27-29). New York: Oxford University Press. Bentham, J (1789). An Introduction to the Principle of Moral and Legislation. Joseph E. Jacoby (Ed.), Classics of Criminology (pp.105-109). Long Grove, Illinois: Waveland Press. Gabor, T (2010). Basics of Criminology (1st Ed.). Ottawa: McGraw Hill Ryerson. Lombroso, C (1911). Criminal Man. Francis T. Cullen, Robert Agnew Pamela Wilcox (Eds.), Criminological Theory: Past to Present (pp. 27-29). New York: Oxford University Press.

President of India and Equal Rights Essay Example for Free

President of India and Equal Rights Essay First of all youth need to have strong character which need to be based on a catch word watch, standing for people who watch their Words (W), Actions (A), Thoughts (T), First of all the youth should fight for equal rights for all the citizens. Even now, there are lots of people who do not get equal rights. India should have youth politicians and they should live in clean democracy and let others also to live in corruption free India as India is now full of corruption. We see lots of news related to corruption each day. In the present day the burning topic is Black Money, but is the answer in getting the money back or is it important to eradicate the root cause from where this comes? In this fashion the problems need to be addressed. The youth should not get swayed away by lucrative political slogans, this is what the meaning of watch   is all about. There is great responsibility on the shoulders of youth in abolishing corruption. They should also empower the masses to fight for their rights. Nowadays the youth brains of India are working as brains for other countries looking for great salaries . The youth should work for the development of their own country. So looking for jobs within the country is a great thing for realizing the dreams of Dr. Kalam. The youth should involve in the social issues like those. So the youth should take part in promoting national integration. As I said before, all should have equal rights and responsibilities as a citizen of india. So the youth should take part in empowering women to participate equally in all fields for the development of our country..

Whistleblowers: Ethical Dilemmas and Government Role

Whistleblowers: Ethical Dilemmas and Government Role Introduction Generally, all professional jobs in the civilized societies are carried out within the framework of a given Code of Conduct that is well known and understood by all employees as well as the employer(s). In simple terms, a Code of Conduct refers to a set of ethics which regulates the behavior of each an every employee with a view to safeguarding the good reputation of the profession in question. Policing is a highly respected profession worldwide which mainly involves enforcing and maintaining Law and Order in the society; after all it is common sense that any society that does not abide by the principle of the Rule of Law is regarded as barbaric and anarchical. Whistle blowing in the uniformed organizations like police forces has tended to attract more attention from scholars of varied academic background such as political science, history, law, sociology and psychology. This paper seeks to find out who are whistleblowers, what they do, and the ethical dilemmas that face them while executing their duties particularly in the profession of cops (Police Officers).In doing so, the paper shall find out how various scholars and thinkers defines the term whistleblower(s), what are their main duties as professionals, the kind(s) of environments in which they operate and finally look at the ethical issues that face them while conducting their duties. Who Exactly Are whistleblowers? Even though the etymological origins of the term whistleblower we get clear picture from the words themselves. According to Trauman, N (2009), the term whistleblower is not an old word. To him the term is a direct professional abuse to those who do whistle blowing because they are determined persons with courage to bring corruption to an end. The term he argues refers to a person(s) who exposes secrets in the workplace in order to bring out professional malpractices such as; assaults, corruption and negligence among others. Nadler, J and Schumann Merriam (2006) On the other hand define whistle blowing as the work of calling attention to the wrongdoing occurring in the organization. Even though the culture of people coming to the fore to expose bad and unlawful actions traces its roots to the earlier decades, it was in the sixties that practice became widespread as professionals braved destruction of careers and even losing their lives (Truatman, 2009). Other scholars defines Whistle blowing as an attempt by an employee or a former employee to disclose what he or she believes is wrong doing in or by the his or her organization. What must therefore be emphasized is that whistleblowers especially in the police forces do their work at thee cost of great danger. In short, whistleblowers are individual professions who refuse to turn a blind eye to corruption despite the eminent danger of endangering their jobs lives and careers. Cops whistleblower Job Yang, S.K (2009) points out that many people are usually reluctant to become whistleblowers in most organizations. Yang argues that his argument is anchored on the premise that whistleblowers tends to be regarded by their workmates and their bosses as traitors and snitchers to other coworkers in the organization,especiaaly in the uniformed careers such as policing. On the other hand, Trautman (2009) argues that whistleblowers are viewed as who has betrayed the loyalty of their fellow cops. In his article titled â€Å"Cop whistleblowers: Despicable Traitors? â€Å" Trautman (2009) argues that whistleblowers job involves forcing corruption into the eye of the public. It is however important to note that their claims are not usually made in broad and general terms obviously because it involves parties with conflicting interests some of them driven by greed and the deadly get-rich-quick desires. It is therefore legitimate to argue that it is a job that requires someone with the cunning it usually requires. Yang, S.K (2009) adds that whistle blowing is a job that requires great courage and personal integrity. It is a job that involves going against the pressure of their colleagues and supervisors to expose dishonesty. In summary, Nadler, J and Schumann Merriam (2006) argues that whistle blowing entails reporting wrong doing to superior authorities, refusing to participate in work place wrong doing, testifying in legal proceeding and leaking evidence of wrong doing to the media. It is however important to note that whistle blowing goes in to the private sector but in the government by its very nature of being expected to be open and transparent revealing unethical and illegal actions is particularly important Examples of whistleblowers in the American History In the developed world Trautman points the New York City Frank Serpico as the first person in the American History to gain widespread fame as a police whistleblower. This was because of his courage and absolute refusal for instance to go with a system of payoffs lying, bribery and theft marked him for alienation and danger. Yang (2009) on the other hand regards Jeffrey Wigan who blew the whistle a former employers lies about the danger and addiction of smoking as yet another example of a person synonymous with whistle blowing in the recent times. Just like it was mentioned earlier, whistleblowers do their jobs at the cost of great peril. For example in the above case, Jeffrey Wigan suffered greatly for his courageous act. He was divorced by his wife and he needed the protection of the armed guards around the clock. To add salt to the injury, he lost his job ending up as a high school teacher. While responding to the press later Jeffrey expressed this dislike of the term whistleblowers arguing that it suggests you are tattle-tale or disloyal. However according to him he was not disloyal to the bit since people were dying and therefore he was responding to a high order of ethical responsibility. Jeffrey shares his idea of the term with Trautman who argues hat the term does not give enough respect to a person who truly deserves it. He therefore suggests that the best terms moral hero for that is exactly what they are. In short, civilized societies in the west and America where ethical issues and moral values are highly respected, whistleblowers both in the corporate world and the uniformed organizations like cops may gain great fame at least in the short-term despite the obvious dangers involved like in the case of Jeffrey Wigan. Jeffrey Wigan and Frank Serpico therefore can be regarded as few individuals who rose above all others in the name of integrity in the American. In the next section of the paper we shall look at the major ethical dilemmas that face whistleblowers in their work. Ethical Dilemmas That Face whistleblowers. Considering that whistle blowing is torn between competing loyalties it involves an ethical dilemma .According to Nadler, J and Schumann Merriam (2006) whistle blowing has to do with ethics because it involves a persons understanding, at a deep level, that an action his organization or workmate is undertaking is harmful. Whistle blowing also call upon virtues such as courage since standing for principles can at times be punishing. Although in the developed world laws are there to protect the whistleblowers, people who feel threatened by the revelations can mistreat the whistleblower to the extent of marginalizing or forcing him out of the public office. In some occasion however the role of whistleblowers has catapulted people in to higher offices thereby earning respect of the constituents. What must be emphasized is that whistleblowers undergo retaliation to the extent of being fired or vilified. And since societies recognize the need to report wrongdoing and corruption legal structures especially in the developed world has been developed to, protect the whistleblower. Nadler, J and Schumann Merriam (2006) further argues that when a person encounters wrongdoing in the public sphere, his first step should be to use the organizations internal whistle blowing mechanisms.Proffessor William Black , who was himself a whistleblower when he worked as a Savings and Loans regulator in the 1980s argues that in the public sector whistleblowers face the unique problem in that their disclosure may constitute a crime. In such a case, a dilemma can occur if the ongoing misconduct is dangerous and there is no hope the abuse can end without whistle blowing Nadler, J and Schumann Merriam (2006). Since governments have straight forward line of authorities, people who see wrong doing in their places of work should start with mechanisms that the organization has set since they provide the best chance for a good solution Nadler, J and Schumann Merriam (2006). That is, one should start with the immediate boss and move up the chain of command. For example, if a councilperson has a problem with the city staff she or he should go to the city manager. Meaning that before an employee whistle blows on wrong doing in his or her organization in the public he or she should try using the organizations internal mechanisms. Thereby protecting the reputation of the organization first and foremost, those of the employees and also denying competitors a chance to soil the organization for their own advantages. What Can Governments Do To Encourage Whistle blowing? According to Nadler, J and Schumann Merriam (2006), government bodies should encourage internal whistle blowing so that actions are taken before the illegal contracts are authorized, unethical behavior becomes the front page news ,publics money is squandered or aquifers has been polluted. An internal mechanism should be laid down to ensure that problems are sensed miles away. This, we should note applies not only to the public sector but also to the private sector which should establish internal mechanism so that problems are solved within the organization before employees feel that it is time for seeking action from outside Ravishankar, L in an article titled â€Å"Whistle Blowing in a Business Context† has provided some suggestions on how to encourage internal whistle blowing which also applies to the government bodies. Some of them include creating a policy to guide whistle blowing on illegal and unethical deeds that has formal ways of reporting violations such as hotlines, get embracement of the policy from the top officials and that all reports on illegal actions should be immediately investigated and followed without failure. In addition, laws for protecting whistleblowers should be instituted and developed so that morally upright employees may not be afraid of reporting wrong doing and corruption. Such a legal frame work should provide an enabling environment in which employees who strongly believe in ethical order in all civilized societies can be able to protect their professions and thereby safeguard the welfare of others without fear or favor. What whistleblowers should however remember is that they should always determine whether the conduct they are exposing they involves real wrong doing or mere case policy disagreements. So that in as much as a given council or board members views and opinion differs on a given issue they should remain secret as long as the problem involved does not rise to the level of misconduct. In short, leakers or whistleblowers should always be persons of great courage and personal integrity. They should not at all be witch hunters or gossipmongers out to look for personal gains and fame. Conclusion It can not be disputed that whistle blowing is a widespread practice both in the private sector and the public sector the police force as well as the private sector. It is job that involves employees within the given in the act of exposing wrong doing such as corruption, negligence, abuse and assaults. Some scholars look at the profession as an example of ethical dilemma seen whistleblowers are viewed by their colleagues as traitors.Consequently,whistleblowers are frequently retaliated to the extent of being sacked or vilified. References Yang, S .K (2009) Whistle-blowers puts MACC on trial Retrieved on September 3rd from http://www.sapp.org.my/mkini/0990822.html Chasin, B.H (1997). Inequality and violence in the United States: casualties of capitalism .Michigan: Humanities Press Trautman, N (2009). Cop Whistleblowers: Despicable Traitors? Retrieved on September 3rd from http://www.commuterssourc.jiglu.com/discussions/messages Bouza, A.V (1990). The police mystique: an insiders look at cops, crime, and the criminal justice system. Michigan: Plenum press Globalization: Threat Or Opportunity To The Developing Countries? Globalization: Threat Or Opportunity To The Developing Countries? Globalisation is most important factor that affects world economy. According to Brittan (1998) globalisation is defined as a whirlwind of relentless and disruptive change which leaves governments helpless and leaves a trail of economic, social cultural and environmental problems in its wake. Some of the issues will be dealt in this paper are the impact of globalisation on unemployment, the impact of globalisation on the international distribution of income, the impact of globalisation on world trade. Besides that, there are two models in this paper, which is Feenstra and Hansons model and Zhu and Treflers model. The process of globalisation is a reality. Globalisation has created many opportunities for growth and increase the level of standard livings. It is depends on the countries who can follow the trend and take the opportunity in order to improve themselves. 2.0 The impact of globalisation on labour 2.1 The impact of globalisation on unemployment Some opponents of globalisation argue that the developing countries will have higher level of unemployment because of the globalisation. But other economists are thinking that there will have a competition among the low wages countries, this will lead to unemployment in developing countries. It is because developed countries will create the working opportunities to the low wages developing countries. Brittan (1998) says that it is overly simplistic view that globalisation has lead the high unemployment in the developing countries. He thinks that this is because the demand of unskilled labours are decline because of the advanced of technology. Therefore, the demands of skilled labours are increasing because the company need workers who can work and operate the machine and this will improve their productivity compare to using low skilled workers. But Nader (1993) and Brecher en Costello (1994)have the different views with Brittan, they states that the workers has less bargaining power in the global company because of globalisation. This is true because of the fact that the border between countries is still real to workers. There exist limitations in the labour mobility of workers. According to Scholte (1997), there is an uncertainty on the job security and lower wages because of the cross border production. Therefore, globalisation is not necessarily bad to the workers. 2.2 The impact of globalisation on wages and labour standards. The second labour related issued is regards to the impact of globalisation on wages and labour standards. In order to improve their competitiveness advantages, developing countries will lower their labour wages, taxes and regulations. Brittan (1998) agrees that if developing countries became more interdependent, it is necessary to protect their workers right. Therefore, developing countries have to increase the labour wages, but this will increase the labour standards and this will reduce the levels of participation of developing countries in the world nation. Litan en Herring (1995:5) indicated that there is a limit in the way that countries can compete in a competition in laxity. The companies who specialised in the customers financial services will still prefer to deal with the countries that the financial services are proper regulated. From this review, it can be seen that developing countries need to find a way to increase their competitive advantages in order to compete in this changing world economy. Likewise, the Economic Intelligence Unit (2002) has indicated that developing countries cannot ignore the workers right to increase their international competitiveness. It is because developed countries still need to find the lower labour wages countries in order to lower their manufacturing cost. This is the opportunity for developing countries to be competitive in the world economy 3.0 The impact of globalisation on the international distribution of income Mander en Goldsmith (1996) has indicated that the distribution of worldwide income is still unbalanced. But other economists has the different view with Mander, they argues that since 1960, there is an increase in the income between the countries. Todaro agrees with this view, he also indicated that between 1960 and 1982, developing countries only experienced GDP growth of 1.1% per annum. Masson (2001) indicated the issue that comparing the relative levels in the distribution in income. Manson has divide it into two groups of countries in comparing the level of economic growth which is the countries are actively involve in the globalisation and another group is not actively involved in the globalisation. Masson found that the developed countries that actively involve in the globalisation have grown by 3.5% in eighties and increase to 5% in the 1980. Besides that, those countries which didnt actively take part did not realise any after 1980. The countries that opened their economies grew at a faster rate than the developing countries (Masson, 2001). The countries that opened their economies grew at a faster rate that the developing countries (Masson, 2001). Therefore, it is wrong to argue that globalisation has caused the inequality and unequal distribution of income in the developing countries. 4.0 The impact of globalisation on world trade. Opponents to the process of globalisation have different view on the impact of globalisation on developing countries. Brittan (1998) has pointed out that globalisation has increase the wealth of developed countries and it also not wider the poverty gap in the developing countries. Brittan states that the developing countries such as Asian, there are an improvement in their economic situation. This improvement of Asian countries has narrowed the gap of distribution of income between developing and developed countries. Although there is an improvement in their economic, but many developing countries still poor, if they cannot catch up and follow the trend of globalisation. Hak Min (1999) has the different view with Brittan on the distribution of income between developing and developed countries. He indicated that this has become less skewed because globalisation in the integrated world economy has lead to industrial growth in a limited number of developed countries. Besides that, many countries have been developed serious financial problem. It wills wider the income gap between developed and developing countries. Hak Min indicated that during 1980-1990, 25 of 121 countries in the world wide have carry out more than 90% of all financial transactions. Therefore, the low-income developing countries just share the globalise capital flows for less than 10% of the total transactions. These developments is seen by Gill en Law (1988:127) as the transnational stage in the development of capitalism. Therefore, even developing countries has tried to improve their competitiveness, but developed countries are the main controller of the world economy. Globalization give the opportunity to the developing countries to catch up, if the countries using the right method in the world economy. 5.0 Models 5.1 Feenstra and Hansons model Feenstra and Hanson (1996, 1997) have propose a model where there is a continuous goods ordering where it was being differentiated by different levels of skill intensity. This model assumes the process of produce simple final goods which requires different levels of skilled labours. They assume that developing countries are able to meet the demand of unskilled labours, whilst the demands of skilled labours are able to meet by developed countries. Therefore, companies will shift their production to developing countries to lower their manufacturing cost. Therefore, it creates the opportunity to the developing countries since there is an increase on investment and trade liberalisation. Besides that, this will increase the level of skills of developing countries since they have learnt the skills that transfer from the developed countries. 5.2 Zhu and Treflers model Feenstra and Hansons model have been extended by Zhu and Trefler(2005).Zhu and Trefler have extended it to a case that without foreign investment. Their model is referred to the Ricardian sources that based on the factor endowment. In their model, it indicated that technological catch up by developing countries, therefore many companies are shift their simple process of production to the developing countries since they are able to produce more effectively. Therefore, this will leads to a rise in skilled labour in the developing countries and developed countries; this mechanism is similar to Feenstra and Hansons model. 6.0 Conclusion Globalisation is a threat or opportunity to the developing countries? From this literature review, it has indicated that under certain situation, globalisation will lead to higher unemployment or instability of the countries. It is decide by many factors to determine whether a threat or opportunity is. In this paper, I have examined this question based on the impact of globalisation on different aspects. Undoubtedly, globalisation can help each country to improve them by sharing the knowledge, high trade flows between countries. Optimistically, it may lead to higher standard of living and servicing in the world. In other word, it may also create the inequality between developing countries and developed countries, because there is a wide gap between developing and developed nations. Therefore, it is difficult to let the developing countries to beyond the developed countries. It is depends on the policy taken by the government. If the countrys government is able to do the right things in the right time, globalisation will create the opportunity such as China is able to compete with US even China is developing countries.

Psychological Effects Of Long :: essays research papers

The Psychological Effects of an Injury   Ã‚  Ã‚  Ã‚  Ã‚  With every injury it is important to remember that the athlete will be affected mentally. Not all athletes will act identically to the same injury. Although research shows there are factors that are commonly seen among athletes going through adjustment to injury and rehabilitation. There are three reactive phases of the injury and rehab process. They are reaction to injury, reaction to rehabilitation, and reaction to return to competition or career termination. The reactions fall into four time frames: short term, long term, chronic, and termination.   Ã‚  Ã‚  Ã‚  Ã‚  In the scenario the athlete was diagnosed with a second degree ankle sprain. This would fall under the category of a long term injury. A long term injury is one where the rehabilitation time is longer than four weeks and may take up to a year. Some other examples of injuries in this category would be fractures, orthopedic and general surgeries, second and third degree sprain and strains, and debilitating injuries.   Ã‚  Ã‚  Ã‚  Ã‚  In the reaction to the injury itself, there is a primary reaction followed by a secondary reaction. With this ankle sprain, a common primary reaction is that of fear. This athlete can be afraid of many things ranging from them never getting better to never getting to play again to being afraid of the unknown. In order to conquer this fear the athletic trainer needs to help reassure the athlete about their injury. This can be done by presenting the truth about the injury and rehab process in a manner they can understand and gaining the athlete’s trust in the athletic trainer.   Ã‚  Ã‚  Ã‚  Ã‚  A common secondary reaction is anger. During this time the athlete may have an angry or hostile attitude and the person around the athlete at the time often takes the force of the anger. It is usually just a release for the athlete not a personal attack on the trainer.   Ã‚  Ã‚  Ã‚  Ã‚  This athlete will also have reactions to their rehabilitation. Loss of vigor and irrational thoughts are the primary reactions to long term rehab. The thing the trainer needs to be aware of at this point in time is that the loss of vigor can be masked as depression. The athlete experiencing loss of vigor will not have the same spirit as they usually do, but they will not have the common signs and symptoms of true depression. The athlete needs to understand that these feelings are normal as long as there are no signs of clinical depression.

Sports Information :: essays research papers

The Minnesota Vikings opened their developmental camp for veterans on Monday morning at Winter Park. The Vikings had a very high player turnout for their first session on Monday, including free agent signees Kenny Mixon, Lorenzo Bromell, Corey Chavous, and Henri Crockett. The developmental camp will run Monday-Wednesday and the Vikings will have workouts, classroom work, and weightlifting. â€Å"I thought the work was good,† Mike Tice said. â€Å"I thought the tempo was good today. I had to pull them back a little bit because I was worried about somebody getting hurt. But I thought the tempo was excellent and the guys understand that they have to be in good shape in order to keep up.† The only veterans not at Monday’s workout were defensive tackle Darius Holland and newly signed tight end Hunter Goodwin and punter Kyle Richardson. Tice said Holland had a death in the family and that Goodwin would likely be on the field tomorrow and Richardson on Wednesday. The Vikings will have their first mini-camp this weekend, when the team’s draft picks and rookie free agents will join the veterans for practices. â€Å"There is definitely a sense of excitement on both sides of the ball,† Byron Chamberlain said. â€Å"I think guys were eager to get out here after what seemed like a long offseason. Any time you win five games and lose 11, it tends to be a pretty long offseason. There is a sense of excitement with the moves we made in the draft and free agency and just seeing guys out here for the first time.† Notes The Vikings signed rookie free agent wide receiver Kelly Campbell on Monday. Campbell played for Vikings’ defensive line coach George O’Leary at Georgia Tech, where he had 56 catches for 708 yards and three touchdowns in 2001. He is Georgia Tech’s all-time leader in career catches (198), receiving yards (2,907) and touchdowns (24). Comments from Monday Daunte Culpepper On his knee I’m fine. I’ve just rehabbed it real good this offseason. I’m feeling real good. I’m over 90 percent and I’m ready to go. (It just) needs a little more strengthening, that’s all. I can run. I would like to strengthen it a little bit more so it’s equal to my right, or even stronger. On Bryant McKinnie He definitely is a blessing to us and definitely to myself. I’m glad that we got him. I was hoping and praying that we would, and I couldn’t believe that he dropped to number seven.

Columbia Sportswear Company Essay example -- Corporate Profile

â€Å"Early to bed, early to rise, work like hell and advertise† - Gert Boyle, Chairperson of Columbia Sportswear Columbia Sportswear Company (Columbia) is a leader in the competitive active outdoor apparel industry. A company propelled by their differentiation strategy, leveraging innovation, brand equity, and strong marketing in the design, manufacture, and distribution of outdoor apparel. Columbia’s product lines include everything from outerwear and footwear to camping equipment and skiwear. It has grown from a small hat company in the 1930’s into a company with a global strategy and a physical and online presence spanning Asia, Latin America, Africa, and Europe. To fully appreciate the evolution of Columbia from â€Å"a corporation that was a niche manufacturer of outdoor clothing aimed at fishermen†¦into an international brand and publicly traded powerhouse,† (1) one must understand the level of perseverance, work ethic, dedication, and attitude of one Gertrude Boyle: now 87, but still â€Å"One Bad Mother.† (Exhibit1) Gert Boyle took over the family business in the 1970s after the sudden death of her husband. A candid and straight person, Boyle has often admitted that, having never worked a day in her life, she had no idea what to do when she first began running the company. (2) Despite her lack of experience, Boyle helped turn Columbia from a company near bankruptcy and collapse into a billion dollar publicly traded organization. Along the way she relied on her natural business savvy and perseverance, overcoming trials such as family tragedy and even an attempted kidnapping. Columbia’s corporate culture and business personality reflects a great deal of the ideals which Gert Boyle’s leadership had imbued into the company. ... ...loomberg.com/news/2012-02-07/collective-brands-said-to-pare-pool-of-bidders-to-10-ahead-of-second-round.html?cmpid=yhoo. 41. Regenold, Stephen. Gear Junkie. Columbia calls 'B.S.' on Outdoors Industry. [Online] November 10, 2010. [Cited: April 20, 2012.] http://gearjunkie.com/columbia-sportswear-2011-electric-heated-jackets. 42. Larson, Erik. Columbia Sportswear Files European Antitrust Complaint W.L. Gore. Bloomburg L.P. [Online] June 13, 2011. [Cited: April 20, 2012.] http://www.bloomberg.com/news/2011-06-13/columbia-sportswear-files-european-antitrust-complaint-w-l-gore.html. 43. REI. 2009 Stewardship Report. REI Inc. [Online] 2010. [Cited: April 19, 2012.] http://www.rei.com/stewardship.html. 44. Columbia Sportswear Company. Columbia. About Us. [Online] April 18, 2012. [Cited: April 23, 2012.] http://www.columbia.com/About-Us/About_Us_Landing,default,pg.html.

Jetblue Airways

1. What is JetBlue strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? Product leadership and customer value proposition are definitely Jet Blue’s strategies for success. They pride themselves on low fares and great customer service. They are also focused on bringing low airfares to customers that need low fare options to fly to destinations with high airfares. Jet Blue has been so successful in their strategies that they have the highest percentage of seat capacity utilized. They have certainly created a winning formula. 2. What business risks does JetBlue face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? Jet fuel prices and operating costs are two of the business risks that Jet Blue faces. An example of a control activity the company could implement to reduce these risks is putting into place a contract that puts jet fuel at a fixed price for a certain amount of time. In addition, another possible risk is foreign exchange and a contract should be entered to protect their proceeds. JetBlue’s workforce could seek to unionize. This process could result in work slowdowns or stoppages and it could increase operating expenses. Control activities: Establish a Human Resource Management Department that proactively works with employees to ensure that their morale remains high and that they feel fairly treated. 3. How can the concept of unit level activities be applied to an airline? More specifically, what are 2 examples of unit level activites for JetBlue? What steps has JetBlue taken to manage these unit level activities more efficiently? In a manufacturing context, a unit refers to an individual unit of product. In an airline context, a â€Å"unit† refers to a passenger on a particular flight. Two examples of unit-level activities include baggage handling and ticket processing. Both activities are directly influenced by the number of passengers served. JetBlue’s point-to-point flights simplify the baggage handling process because there is no need to transfer luggage from one flight to numerous other connecting flights. Point-to-point flights also lower the incidence of mishandled bags. JetBlue reports that it mishandled only 2. 99 bags per 1,000 customers. JetBlue uses technology to streamline ticket processing. This is the company’s least expensive form of ticket processing. It also mentions that JetBlue further simplified ticket processing by enabling on-line check-ins, allowing customers to change reservations through the website, and installing 76 kiosks in 19 cities. 4. How can the concept of batch-level activities be applied to an airline? What are two examples of batch-level activities for JetBlue? What steps has JetBlue taken to manage these batch-level activities more efficiently? In a manufacturing context, a batch refers to a number of units of product that are processed together. A batch-level cost is the same regardless of how many units of the product are included in the batch. In an airline context, a â€Å"batch† refers to a flight departure. Examples of batch-level activities include refueling the airplane, performing pre-flight maintenance, and cleaning the interior of the cabin. The costs to refuel an airplane, maintain it, and clean it are essentially the same regardless of how many passengers are on board. Using only one type of aircraft simplifies the gate turnaround process, which includes all of the batch-level activities mentioned in the prior paragraph. JetBlue operated each airplane an average of 13. 4 hours per day, which the company believes was higher than any other major U. S. airline. Efficient gate turnarounds are one of the keys to JetBlue’s high rate of aircraft utilization. 5. What is one example of a customer-level activity and an organization-sustaining activity for JetBlue? An example of a customer-level activity for JetBlue is maintaining its customer loyalty program called TrueBlue Flight Gratitude. An example of an organization-sustaining activity is complying with government regulations that are established by the Department of Transportation, the Federal Aviation Administration, and the Transportation Security Administration. JetBlue must comply with these regulations in order for the business to operate. Reference â€Å"Jetblue Airways Corporation,† Securities and Exchange Commission, (2004), Retrieved on April 25, 2011 http://www.sec.gov/Archives/edgar/data/1158463/ 000104746905005739/a2153142z10-ka.htm#05NYC1962_1

Summary on Mikhail Bakhtin’s “Problems of Dostoevsky’s Poetics”

FR 511 – Bakhtin (Day one) Summary The subject of our October 29th lecture was Mikhail Bakhtin and his text â€Å"Problems of Dostoevsky’s Poetics. † To start the class, Dr. Wall reminded us that Laura talked about polyphony in her presentation the week before, and that that was where we would start the lecture on Bakhtin. To help the class better understand the concept of polyphony, we were shown a piece of music written by Bach: â€Å"No. 4 of 6 little preludes. † In the piece, the right hand was singing something completely different than the left hand. There were in fact two completely different melodies happening at the same time.We were told that, in Romantic music, there is one central melody, and the other instruments are there solely to accompany it. Their job is to reinforce the melody. But with older music, we see that it is possible to have more than one melody at a time, sometimes even four or five. You can listen to one melody at time or both at once, etc. This example of polyphony in music is basically a metaphor for the way that Bakhtin understood Dostoevsky. In classical literature, the text is dominated mainly by the voice of the narrator, and everything else simply reinforces what the narrator has to say.With Dostoevsky, this is not the case. That is the first important point to remember in understanding Dostoevsky’s poetics. According to Bakhtin (not Amy), Dostoevsky is the author of the first polyphonic novel. At this point Dr. Wall stated that Dostoevsky is really just a foil and that other authors could be substituted (Diderot for example). Again, coming back to the first main point in understanding Dostoevsky’s poetics (or Diderot, etc. ), one has to imagine a type of literature where the narrators voice is no longer all powerful and no longer dominates the entire text.Furthermore, Russian orthodox theology also had an influence on Bakhtin. In the same way that God created man to have free will, the author creates the literary character to have his own free will. In fact, one of the great splits in Christianity is over the doctrine of free will. Some believe that whether or not you will enter heaven after you die is not determined by you, but rather by fate or God, etc. On the other hand, there is the doctrine of free will which basically states that when God created man, he gave him the ability to be â€Å"bad† and to have his own free will, even if it destroys him.This is the same idea as the literary character being free to disobey the author. The underground man is an example of the free will of the literary character. He contradicts everything, he says one and one makes three. From there, we talked about the importance of multiple voices in a novel. These other voices in are just as significant as the narrator, and can even at times contradict what the narrator says. This is what Bakhtin calls the Copernican revolution. Evidently, Copernicus knew that the earth revolves around the sun.So what Bakhtin is saying is that the narrator is no longer the centre of the novel, but that there can be multiple centres. The second important point to know in order to understand Dostoevsky’s poetics is the concept of dialogism. Dialogism refers to the idea that in every utterance, there are other utterances that you may or may not hear, but that you have to learn to listen to. To illustrate this point, Dr. Wall started with the example of European languages such as German where you often use the second person to speak to yourself. An example is when Dr.Wall says, â€Å"Great move Anthony. † Bakhtin says that when we speak, there’s always a â€Å"tu† out there. Whether it is explicit or not, language is always a dialog. From there, we talked about how, for Bakhtin, language does not belong to anyone. The words we use to express ourselves are not our own, we are just one voice amongst the millions that language is. When we learn a language, we learn it from other people. When you express yourself, you are expressing yourself in a language that you borrowed from someone else. Naturally there will be traces of that someone else in what you say.It is crucial to remember that in your own desire to express yourself, there are other voices inhabiting your own voice. Not just the words, but the whole idea of discourse. It is in the flow and use of language. When you hear a single utterance, you can sometimes here the other utterances that are hidden, or the traces that were there before. And when you speak, all of these voices are going on at the same time, like an orchestra. So in a polyphonic novel, underneath the words you read, you have to learn to listen to the other voices that are hidden.So concerning this idea of dialogism, Bakhtin is interested in the interaction between voices, but not in dialog itself. For this reason, he hates theatre and lyrical poetry. He believes that they cover up what is really h appening underneath. Theatre for him is too explicit because the actor is given one specific role or one single voice to play. This takes away the resonance that you have in a polyphonic novel. Another important point is that, for Bakhtin, the coexistence of multiple languages is crucial for the birth of the modern novel.He grew up in Russia where about four languages were spoken in the same community, so he was very much interested in the phenomenon of periods of time where more than one language were spoken in the same community. After the break, we looked at specific examples from Bakhtin’s text. On page 197, he writes about the idea of hidden dialogicality. In other books he gives the example of a telephone conversation where you can only hear one half of what is being said. Even though you can only hear one person speaking, you have a pretty good chance of reconstructing what the other person is saying.There are an incredible amount of words out there, and the actual sou nd prevents you from hearing the invisible sounds. The second necessity for the birth of the modern novel according to Bakhtin is silent reading. The most important characteristic of polyphonic prose is that it is meant to be read silently. For Bakhtin, when you read out loud, you are obliged to choose only one voice. Therefore, the other voices get lost. He encourages you to read a passage multiple times in order to hear all of the voices that are present. Parody is also a prime example for Bakhtin.You think you are hearing a single voice, but there are actually at least two: the original and the parody. He says that that is what a great novel does all of the time, as opposed to theatre that he believes is more of a dialog. Of course, he was not familiar with modern theatre where actors play multiple roles. On page 187, Bakhtin writes about direct referentially oriented discourse. He explains that meaning for him (and Saussure as well) does not come from the referential relationshi ps of what we say, but rather because other people have said it. In other words, everything we try to think about has already been said â€Å"15 times† before.Then on page 195, we discussed the fact that when you hear a sound, it is physically not the same when you hear it alone as when you hear it with other sounds. It is the same thing with coulour. When you take it out of its context, it becomes artificial. Dr. Wall then gave the example of Obama versus Romney, and how they would twist the other person’s words to have a different perspective. The same thing is happening in the literary text and in regular discourse as well. For example, when someone says â€Å"the wall is such a beautiful shade of green† someone else might respond â€Å"beautiful shade of green!? The meaning of the utterance changes because of the question, but you hear the first statement at the same time. We concluded the lecture with this idea of the importance of the notion of the uttera nce. This helps us to understand that repeating utterances either adds or takes away from them. It is possible to repeat a word, but not an utterance. The repetition of madness for example, changes when you repeat it as an utterance (with the time period for example). The last thing mentioned was that, even with a machine meaning changes due to the simple fact that the utterance has been repeated. Joey Pihrag

Western Experience Paper

I am a soldier at the Alamo this would be a pivotal event in the Texas Revolution. This would follow a 13-day siege, Me and my fellow Mexican troops under President General Antonio Lopez de Santa Anna launched an assault on the Alamo Mission near San Antonio de Bexar which is now modern-day San Antonio, Texas, USA. All of the Texans defenders were killed. Santa Anna's perceived cruelty during the battle inspired many Texan’s both Texas settlers and adventurers from the United States to join the Texan Army.By a desire for revenge the Texans defeated the Mexican Army at the Battle of San Jacinto, on April 21, 1836, which ending the revolution. Several months previously, Texans had driven all Mexican troops out of Mexican Texas. Approximately 100 Texans were then garrisoned at the Alamo. The Texan force grew slightly with the arrival of reinforcements led by eventual Alamo co-commanders James Bowie and William B. Travis. On February 23, approximately 1,500 Mexican troops marched into San Antonio de Bexar as the first step in a campaign to re-take Texas. For the next 12 days the two armies engaged in several skirmishes with minimal casualties.Aware that his garrison could not withstand an attack by such a large force, Travis wrote multiple letters pleading for more men and supplies, but only fewer than 100 reinforcements would arrive. In the early morning hours of March 6 we would be given orders to advance on the Alamo. After repulsing two attacks, Texans were unable to fend off a third attack. As a Mexican soldier I scaled the walls, most of the Texan soldiers withdrew into interior buildings. Defenders unable to reach these points were slain by the Mexican cavalry as they attempted to escape.Between five and seven Texans may have surrendered if so, they were quickly executed. Most eyewitnesses and myself could remember that between 182 and 257 Texans died, while most historians of the Alamo agree that between 400–600 Mexicans were killed or wounded . Several noncombatants were sent to Gonzales to spread word of the Texan defeat. The news sparked a panic, known as â€Å"The Runaway Scrape†, in which the Texan army, most settlers, and the new Republic of Texas government fled from the advancing Mexican Army. The last of the Texans to die were the 11 men manning the two 12-pounder cannon in the chapel.A shot from the 18-pounder cannon destroyed the barricades at the front of the church, and we entered the building after firing an initial musket volley. Almaron Dickinson's crew fired their cannon from the apse into some of my fellow soldiers at the door, luckily for me I was not at the door at that time but was there some minutes later. With no time to reload, the Texans, including Dickinson, Gregorio Esparza and James Bonham, grabbed rifles and fired before being bayoneted to death, with me bayoneting Bonham. Texan Robert Evans, the master of ordnance, had been tasked with keeping the gunpowder from falling into Mexican ha nds.After being wounded, he crawled toward the powder magazine but was killed by a musket ball with his torch only inches from the powder. Had he succeeded, the blast would have destroyed the church and killed the women and children that were hiding in the sacristy. As soldiers approached the sacristy, one of the young sons of defender Anthony Wolf stood to pull a blanket over his shoulders. In the dark, I and other soldiers mistook him for an adult and killed him, this would be the first time I would kill a child not even certain if my shot would be the fatal shot.Possibly the last Texan to die in battle was Jacob Walker, who attempted to hide behind Susannah Dickinson and was bayoneted in front of the women. Another Texan, Brigido Guerrero, also sought refuge in the sacristy. Guerrero, who had deserted from the Mexican Army in December 1835, was spared after convincing the soldiers he was being held as a Texan prisoner. By 6:30 a. m. the battle for the Alamo was over. We inspected each corpse, bayoneting any body that moved. Even with all of the Texans dead, Mexican soldiers continued to shoot, some killing each other in the confusion.Mexican generals were unable to stop the bloodlust and appealed to Santa Anna for help. Although the general showed up, the violence continued and the buglers were finally ordered to sound a retreat. For 15 minutes after that, soldiers continued to fire into dead bodies. Following the battle, Santa Anna was alternately viewed as a national hero. Mexican perceptions of the battle often mirrored the prevailing viewpoint. Santa Anna had been disgraced following his capture at the Battle of San Jacinto, and many Mexican accounts of the battle were written by men who had been, or had become, his outspoken criticsWithin Mexico, the battle has often been overshadowed by events from the Mexican–American War of 1846–48. In 19th-century Texas, the Alamo complex gradually became known as a battle site rather than a former mi ssion. The Texas Legislature purchased the land and buildings in the early part of the 20th century and designated the Alamo chapel as an official Texas State Shrine. The Alamo is now â€Å"the most popular tourist site in Texas†. After the Mexican-American war I would retire and soon die some six years later, and my story would be told to by my kids to my grandchildren and generations to come.

Deception Point Page 20

â€Å"This first sample here,† Corky said, pointing to a shiny, jet-black stone, â€Å"is an iron-core meteorite. Very heavy. This little guy landed in Antarctica a few years back.† Rachel studied the meteorite. It most certainly looked otherworldly-a blob of heavy grayish iron whose outer crust was burned and blackened. â€Å"That charred outer layer is called a fusion crust,† Corky said. â€Å"It's the result of extreme heating as the meteor falls through our atmosphere. All meteorites exhibit that charring.† Corky moved quickly to the next sample. â€Å"This next one is what we call a stony-iron meteorite.† Rachel studied the sample, noting that it too was charred on the outside. This sample, however, had a light-greenish tint, and the cross section looked like a collage of colorful angular fragments resembling a kaleidoscopic puzzle. â€Å"Pretty,† Rachel said. â€Å"Are you kidding, it's gorgeous!† Corky talked for a minute about the high olivine content causing the green luster, and then he reached dramatically for the third and final sample, handing it to Rachel. Rachel held the final meteorite in her palm. This one was grayish brown in color, resembling granite. It felt heavier than a terrestrial stone, but not substantially. The only indication suggesting it was anything other than a normal rock was its fusion crust-the scorched outer surface. â€Å"This,† Corky said with finality, â€Å"is called a stony meteorite. It's the most common class of meteorite. More than ninety percent of meteorites found on earth are of this category.† Rachel was surprised. She had always pictured meteorites more like the first sample-metallic, alien-looking blobs. The meteorite in her hand looked anything but extraterrestrial. Aside from the charred exterior, it looked like something she might step over on the beach. Corky's eyes were bulging now with excitement. â€Å"The meteorite buried in the ice here at Milne is a stony meteorite-a lot like the one in your hand. Stony meteorites appear almost identical to our terrestrial igneous rocks, which makes them tough to spot. Usually a blend of lightweight silicates-feldspar, olivine, pyroxene. Nothing too exciting.† I'll say, Rachel thought, handing the sample back to him. â€Å"This one looks like a rock someone left in a fireplace and burned.† Corky burst out laughing. â€Å"One hell of a fireplace! The meanest blast furnace ever built doesn't come close to reproducing the heat a meteoroid feels when it hits our atmosphere. They get ravaged!† Tolland gave Rachel an empathetic smile. â€Å"This is the good part.† â€Å"Picture this,† Corky said, taking the meteorite sample from Rachel. â€Å"Let's imagine this little fella is the size of a house.† He held the sample high over his head. â€Å"Okay†¦ it's in space†¦ floating across our solar system†¦ cold-soaked from the temperature of space to minus one hundred degrees Celsius.† Tolland was chuckling to himself, apparently already having seen Corky's reenactment of the meteorite's arrival on Ellesmere Island. Corky began lowering the sample. â€Å"Our meteorite is moving toward earth†¦ and as it's getting very close, our gravity locks on†¦ accelerating†¦ accelerating†¦ â€Å" Rachel watched as Corky sped up the sample's trajectory, mimicking the acceleration of gravity. â€Å"Now it's moving fast,† Corky exclaimed. â€Å"Over ten miles per second-thirty-six thousand miles per hour! At 135 kilometers above the earth's surface, the meteorite begins to encounter friction with the atmosphere.† Corky shook the sample violently as he lowered it toward the ice. â€Å"Falling below one hundred kilometers, it's starting to glow! Now the atmospheric density is increasing, and the friction is incredible! The air around the meteoroid is becoming incandescent as the surface material melts from the heat.† Corky started making burning and sizzling sound effects. â€Å"Now it's falling past the eighty-kilometer mark, and the exterior becomes heated to over eighteen hundred degrees Celsius!† Rachel watched in disbelief as the presidential award-winning astrophysicist shook the meteorite more fiercely, sputtering out juvenile sound effects. â€Å"Sixty kilometers!† Corky was shouting now. â€Å"Our meteoroid encounters the atmospheric wall. The air is too dense! It violently decelerates at more than three hundred times the force of gravity!† Corky made a screeching braking sound and slowed his descent dramatically. â€Å"Instantly, the meteorite cools and stops glowing. We've hit dark flight! The meteoroid's surface hardens from its molten stage to a charred fusion crust.† Rachel heard Tolland groan as Corky knelt on the ice to perform the coup de grace-earth impact. â€Å"Now,† Corky said, â€Å"our huge meteorite is skipping across our lower atmosphere†¦ † On his knees, he arched the meteorite toward the ground on a shallow slant. â€Å"It's headed toward the Arctic Ocean†¦ on an oblique angle†¦ falling†¦ looking almost like it will skip off the ocean†¦ falling†¦ and†¦ † He touched the sample to the ice. â€Å"BAM!† Rachel jumped. â€Å"The impact is cataclysmic! The meteorite explodes. Fragments fly off, skipping and spinning across the ocean.† Corky went into slow motion now, rolling and tumbling the sample across the invisible ocean toward Rachel's feet. â€Å"One piece keeps skimming, tumbling toward Ellesmere Island†¦ † He brought it right up to her toe. â€Å"It skips off the ocean, bouncing up onto land†¦ † He moved it up and over the tongue of her shoe and rolled it to a stop on top of her foot near her ankle. â€Å"And finally comes to rest high on the Milne Glacier, where snow and ice quickly cover it, protecting it from atmospheric erosion.† Corky stood up with a smile. Rachel's mouth fell slack. She gave an impressed laugh. â€Å"Well, Dr. Marlinson, that explanation was exceptionally†¦ â€Å" â€Å"Lucid?† Corky offered. Rachel smiled. â€Å"In a word.† Corky handed the sample back to her. â€Å"Look at the cross section.† Rachel studied the rock's interior a moment, seeing nothing. â€Å"Tilt it into the light,† Tolland prompted, his voice warm and kind. â€Å"And look closely.† Rachel brought the rock close to her eyes and tilted it against the dazzling halogens reflecting overhead. Now she saw it-tiny metallic globules glistening in the stone. Dozens of them were peppered throughout the cross section like minuscule droplets of mercury, each only about a millimeter across. â€Å"Those little bubbles are called ‘chondrules,'† Corky said. â€Å"And they occur only in meteorites.† Rachel squinted at the droplets. â€Å"Granted, I've never seen anything like this in an earth rock.† â€Å"Nor will you!† Corky declared. â€Å"Chondrules are one geologic structure we simply do not have on earth. Some chondrules are exceptionally old-perhaps madeup of the earliest materials in the universe. Other chondrules are much younger, like the ones in your hand. The chondrules in that meteorite date only about 190 million years old.† â€Å"One hundred ninety million years is young?† â€Å"Heck, yes! In cosmological terms, that's yesterday. The point here, though, is that this sample contains chondrules-conclusive meteoric evidence.† â€Å"Okay,† Rachel said. â€Å"Chondrules are conclusive. Got it.† â€Å"And finally,† Corky said, heaving a sigh, â€Å"if the fusion crust and chondrules don't convince you, we astronomers have a foolproof method to confirm meteoric origin.† â€Å"Being?† Corky gave a casual shrug. â€Å"We simply use a petrographic polarizing microscope, an x-ray fluorescence spectrometer, a neutron activation analyzer, or an induction-coupled plasma spectrometer to measure ferromagnetic ratios.†

Strategies of Body Shop

Due to the advanced technology and creative mind of the marketers, the marketers need to face different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations, making and selling their product worldwide. They are not only trying to sell more of their locally produced goods in international markets, they are also buying more components and supplies abroad. Even they are forming strategic alliances with foreign countries. Winning companies in the next century may well be those that have built the best global networks. For example, coca-cola company sells more than 200 countries. It is the world dominance of the soft drink market. Consumerism A movement to promote consumer interests, including improved safety standards, better dissemination of information, and greater value. It is the protection of the rights and interests of consumers and avoid misled by the company. It is the belief that it is good for a society or an individual person to buy and use a large quantity of goods and services. For example, money back guarantee in slimming & beauty centre, voice recording in customer service centre, terms and conditions in bank. The consumers can complain to consumer council if they dissatisfy the services. Price War It is a situation in which companies or shops keep reducing the prices of their products and services in order to attract customers away from their competitors. If competing companies are involved in a price war, they each try to gain an advantage by lowering their prices as much as possible in order to sell more of their products and damage their competitors financially. Sometimes lowering their prices is difficult to build up its specific corporate image. So the company needs to produce the product with high quality, superior performance and innovative features in order to enhance differentiation of the products and services. For example, telecom company, supermarket etc. Green Marketing It is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. It refers to process of selling products or services based on their environmental benefits. Such a product or service may be environmentally friendly or produced and packaged in an environmentally friendly way. For example, Hong Kong Electric, Central Light Power, The Body Shop etc. I will further discuss this part in detail as mentioned below. Tailor-made Products. The products or services are made or provided and fully satisfy customers. Also, it creates superior value to the consumers. The consumers demand in high quality of products or services and less sensitive to the price. They are quality conscious. The company focuses on needs and wants of target markets and delivering satisfaction to the consumers. For example, Life Insurance, different plans can be given which can fully satisfy the consumers. Copied Products The company uses product concept to develop its product with innovative features, most quality and performance. If the new products are sold in the market successfully, they will get first mover advantage. Whatever the product is success or not, they need to take risk before the company works on this product. Although it has first mover advantage, they still need to take risk that their products may be copied by others. For example, Samsung MP3, the logo of Gucci which is copied by Playboy etc. Today I want to focus on Green Marketing issues and give more details on how The Body Shop runs Green Marketing. Green Marketing of The Body Shop The Body Shop has always been recognizable by its green color. The Body Shop has over 1,500 stores in 47 countries. It has successfully manufactured an image of being a caring company that is helping to protect the environment and indigenous peoples, and preventing the suffering of animals, whilst selling natural products. It is a leader in promoting greater corporate transparency. It has been a force for positive social and environmental change through our campaigns around five core values, Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Anti-animal Testing Every one of the products is animal cruelty free and vegetarian. The Body Shop was the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups. The Against Animal Testing campaign leads to a UK wide ban on animal testing of cosmetic products and ingredients. It supports environmentally responsible materials and technologies by promoting the use of renewable resources and sustainable raw ingredients. In 2004, it was the first global retailer to join the Broad of the Roundtable for Sustainable Palm Oil in which is to avoid animal testing. It worked with NGOs and plantations to protect tropical rainforests. During 2005, The Body Shop is awarded for achieving higher standards of animal welfare in the cosmetic category at the first annual rewards of the Royal Society of Prevention of Cruelty to Animals in the UK. In 2006, The Body Shop wins PETA’s Proggy (Progress) awards for its ongoing commitment to avoid animal testing. Environmental Protection. The Body Shop focuses on refilling, reusing and recycling. It minimizes wastes and use of resources through minimal packaging and use of recycled materials. It avoids using PVC. Most bottles contain 30% recycled content. This saves 10 millions virgin bottles a year and we are currently moving to 60% recycled content. Less than 3% of products are packaged in separate cartons. Every store recycles. The Body Shop Foundation is established in 1990 which funds human rights and environmental protection group. It continues to increase its positive environmental practices. In 2001, The Body Shop UK region and service- centre head offices in Watersmead, it provided them with energy from renewable sources. In addition, a number of The Body Shop stores have now converted to green electricity. During 2002, it runs a global campaign with Greenpeace International on promoting renewable energy. It further its commitment to environmental sustainability through investment in renewable energy, funding of energy efficiency projects in the developing world and incorporating post-consumer recycle into its packaging. Educating customers is important to let people know you're doing whatever you're doing to protect the environment, but also a matter of letting them know why it matters. Giving customers an opportunity to participate means personalizing the benefits of your environmentally friendly actions, normally through letting the customer take part in positive environmental action. The company needs to contact the local utility company to request an audit. Many companies offer an audit at no charge and provide recommendations of ways to reduce costs. Also, they need to take the list of recommendations and create a plan of action to follow. By implementing sustainable practices, retail businesses can become more efficient and save money in the process. The small business owner may think the cost and trouble of going green isn't worth the return, but the fact is each eco-friendly idea retailers adopt can make a huge difference to our planet. Have a meeting and share the new business practices with staff. Solicit input and offer employees incentives for submitting green ideas. Reward those staff members that walk, bike or use other alternative methods to get to work.