An investigation into the impact of branding on growth of tablet Essay

An investigation into the impact of branding on growth of tablet computer for the UK market - Essay Example brand in the tablet industry 17 2.7 Chapter Summary 20 2.8 Research Hypothesis 20 Chapter 3 Research methodology 21 3.2 Research Method 22 3.3 Research Design 22 3.3.1 Types of field of operation 23 3.3.2 Theoretical vs. empirical 24 3.3.3 Nomothetic vs. ideographic 24 3.3.4 Cross-sectional vs. longitudinal study 24 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 28 3.5 Data Collection, quantity & analytic thinking 31 3.5.1 Sample size and instrument for data collection 32 3.5.2 Scaling 33 3.5.3 Ethical Issues in Collection of Data 33 3.5.4 Data Analysis Technique 33 3.6 Conclusion 34 Chapter 4 Analysis & Findings 34 4.1 Analysis 34 4.1.1 Quantitative Analysis 34 4.2.2 Analysis of Qualitative Survey 62 4.2 Findings 67 4.2.1 Major Findings of the quantitative survey 67 4.2.2 Other findings of the quantitative s urvey 70 4.2.3 Findings from (interview) qualitative survey 70 Chapter 5 Conclusion & Recommendations 72 5.1 Conclusions 72 5.2 Recommendations 79 Chapter 6 Reflections 81 6.1 Reflections about the topic 81 6.2 Reflections as a researcher 83 As a researcher, the sheer magnitude of involvement required, the difficulties in arranging the respondents for both the qualitative and quantitative study, designing and developing the instrument vis-a-vis the aims and objectives of the study, made to retrieve that a study of this nature is a supreme type of learning. Being a student of electric engineering in the undergraduate programme, this was the researchers first encounter with learning the business knowledge, particularly in marketing and branding. Though initially, it was... This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need of such a study and its significance, which then leads to formation of the research question and setting the aims and objectives of the study. Subsequently, the chapter deals with a brief description of the research methods to be adopted for the study covering such issues as the research design, sampling, data collection and analysing. 1.2 BackgroundIn the information age, two things have invaded into most of soulfulnesss life one is a mobile phone, and the other a PC. Over the decades, the need for diminishing size and change magnitude mobility of the personal computer and increasing size and functionality of the mobile has given rise to the birth of Tablet PC. In other words, a tablet PC can be seen as a blend between a mobile phone and a PC that has evolved from consumers preference for larger and larger mobile phones and smaller and sleeker laptops.With the release of iPad in April 2010, apple created a revolution of table computers, even though a host of other companies such as Dell, and Samsung published their tablet computer in the aforesaid(prenominal) year and followed by Blackberry PlayBook, HP Tablet, Asus Eee Pad, Data Ltd Tablets which were released in 2011. The tablet PC market has taken the technology market by surprise in terms of growth, product innovation, and marketing innovation.